Published on March 7th, 2013 | by Ben Holt1
Andrew W.K. is new face of Playtex’s ‘Fresh + Sexy’ wipes
The Party Hard rocker will launch the sex wipe product next week.
When rocker Andrew W.K. announced on his website last year that he had been named cultural ambassador to Bahrain, in order to promote “partying and world peace”, we dismissed it as nonsense. And yes, it turned out to be nonsense. But Mr W.K.’s latest venture is much more believable, if not a little strange, and disgusting.
Last night, it was revealed that the Party Hard singer has been named spokesman for Playtex’s new ‘sex tissues’. It’s the ultimate irony; to associate Andrew W.K. with ‘Fresh + Sexy’ is like making Thom Yorke the new face of Sunny Delight.
Having said that, the ‘Fresh + Sexy’ wipes sound so completely disgusting and un-sexy, that it makes perfect sense. A double irony if you will. Two wrongs make a right.
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” said W.K in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
W.K. will launch the product at a ‘Fresh + Sexy’ party next week. Free wipes for all!